Bushnell

When it comes to high performance sports optics, no other brand name has done so much, traveled as far than Bushnell. With over 50 years as the industry leader and covering most areas of the globe, it’s also no wonder that Bushnell owes 50% of the global market.

The Bushnell Corporation, known also the Bushnell Outdoor Products, or just simply Bushnell, is an international brand name situated in United States. Bushnell specialize mostly in optics and imaging, though they also manufacture and distribute other related products like GPS pathfinders, heavy duty flashlights, night vision, and even Travel Tunes Speaker Systems.

In binoculars though is where Bushnell is in its biggest emphasis.

Owning roughly the 50% share of the global binocular market, Bushnell has great credence when they boast their market lead in practically all sports optics category. A good number of their products have already earned various accolades, awards and international recognition as among the best binoculars there is.

What are the key features common to most Bushnell binoculars? While some might have slightly different features, most of the binoculars possess each of these features: fully multi-coated optics that allow maximum light transmission on any time of the day, a PC-3 phase-coated BaK-4 roof prisms that speaks much for clarity and precision, the Rainguard technology that repels water on the lens, a trim, ergonomic shape for easy, all-day use, a twist-up eyecup design allowing users quick adjustment, and the heavy duty construction that boasts 100% waterproof and fog proof.

All these you can find on any Bushnell Legend binoculars. Easily one of Bushnell’s favorite, its Bushnell’s finest models for hunting and wildlife exploration – a few other binoculars can allow such precision oriented observation on several yards distant. Although all of the Bushnell Legends sold brand new today aren’t the same exactly as the old and true Bushnell Legend, the new versions of today boasts the same winning combination but in a new rugged, and more durable body. That is saying, the Bushnell Legend is still composed of the hardy standard for all weather precision and vividness. The only change is a new magnesium frame, now slimmer and roughly 20% lighter.

The Bushnell Legend is available on the 12x50 mm spec, making it one of the best binocular observers in the market presently.

Innovation is also a strong asset of the company name, with their Bushnell Imageview Binoculars. This binocular design boasts of the new concept that seems to be thrilling today’s masses recently: the picture snap feature.

Bushnell Imageview Binoculars features a menu and control panel for the camera functions, a USB port plus a memory card slot, and the 8x camera magnification that separates the Bushnell binocular camera from conventional digital cameras.

Sometime ago, Bushnell acquired licensing agreements with Bausch & Lomb, who made earlier (but unsuccessful) forays in the binocular scene. Though might be viewed as a failure, Bausch & Lomb did produce one of the finest binocular design. The good thing was that, Bushnell recognized immediately the sign of a winning model. After Bausch & Lomb gave up the venture on binoculars, Bushnell signed licensed agreements and acquired one of the best designs that came out for binoculars: the Elite.

Formerly produced by Bausch & Lomb, Elite is now manufactured under the Bushnell brand name. The same features exist as with the old model: XTR technology, the PC-3 phase coating, plus fully multi-coated optics, it is one of Bushnell’s brightest binoculars. Plus, with the injection of several of Bushnell’s own technology, the Elite only got better.

Since its founding in 1947, Bushnell had grown internationally. Although an American company carrying American standard worldwide recognition comes easy for them. They have offices in the four corners of the globe: from Canada to Australia, Germany to Hong Kong, Netherlands to the United States.